We're passing on 15-20% rises to our customers at the moment (ingredients for food products). It seems to all be absorbed at the margin at the moment. No way the end-consumer won't see it eventually though. We're a couple of layers down the supply chain (suppliers of suppliers) Everyone assumes it's still transitory and doesn't want to lose customers.
The sad thing is people think they have already seen the price increases in food. It's barely started! If I extrapolate out to say 2024 it's going to be a nightmare of failed projects, scrapped launches and soiled relationships. The consumer will see products again de-spec'd (lower grade materials, higher non-nutritive ingredients - e.g. the pepperoni on your takeaway pizza will have an extra 5% fat that you won't notice). It all adds up to a shittier world and economy.
The sad thing is people think they have already seen the price increases in food. It's barely started! If I extrapolate out to say 2024 it's going to be a nightmare of failed projects, scrapped launches and soiled relationships. The consumer will see products again de-spec'd (lower grade materials, higher non-nutritive ingredients - e.g. the pepperoni on your takeaway pizza will have an extra 5% fat that you won't notice). It all adds up to a shittier world and economy.
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