https://www.theguardian.com/lifeandstyle/2016/oct/19/luxury-watch-industry-survive-digital-age
For eight days each year, Basel becomes the centre of the watch universe. The fair's organisers claimed 150,000 paying visitors and 1,800 brands spread over 141,000 square metres of exhibition space. Admission cost 60 Swiss francs a day (almost 50), for which one could have bought a nice Timex. Near the Breitling pavilion was an obelisk for Omega, and a palace for Rolex. TAG Heuer adorned its booth with a TAG Heuer-sponsored Formula 1 racing car. One could spend many hours walking the plush carpets here, and encounter many very handsome men and women promoting Breguet, Hublot, and Longines, and very many handsome men and women buying their wares, too. Some booths were also selling jewellery including Chanel, Gucci and Chopard and some brands were selling watches covered in jewels: symphonies of the unnecessary, such as the Harry Winston Premier Moon Phase 36mm, with mother of pearl and 104 brilliant-cut diamonds.