But Perth is behind the times!
You upgraded your presses! Now it's time to upgrade your refinery; Canada have done it so why can't Perth.
Most of your coins are sent Off-shore to your distributors in Asia, Europe, United States Of America, etc, so your main market share is International and FWIW, Perth must continue to be seen as an international organization that not only sells high quality coins but also fine quality blanks OS.
Distributors.
http://www.perthmintbullion.com/au/About-The-Perth-Mint/Our-Distributors.aspx
Mints are in competition for their products so it's upto Perth to get on board with what sells at a comparable price.
The Canadain Mint say this:
The Silver Maple Leaf is minted with one troy ounce of 9999 fine silver. The coin has a face value of $5, the highest face value of any comparable silver bullion coin.
http://www.mint.ca/store/mint/about-the-mint/bullion-1300002
To me, it seems a no-brainer that the CEO should be directing more interest in Australian Silver!
You have been making excellent profits Perth, you have money like at no other time in the last 24 years.
If the CEO can organize (Allocate funds and resources) the minting of a One Tonne Gold coin to attract international customers, I'm sure he could attract more international folk if Perth had 99.99 fine bullion silver. Those who hold bullion at Perth would also be happy knowing they own 99.99 silver as would collectors / stackers.
Like it or not, the Canadian Mint have the edge on Perth, it's upto Perth to match The Canadian Mints purity.
IMO, it's a challenge that the CEO - Ed, could seriously take on, after all, isn't it the task of the CEO to increase standards or at least keep up with the competition?
Sure, it's more work and more money, but now is an opportunity for Perth while they have the funds and International attention to upgrade. (Sooner or later they will have to)
Ron's highly successful International sales strategy would improve and the international community would know that Perth has the finest quality silver in the world. It's about an International reputation!.
Is Perth upto the Challenge and has the CEO the inspiration to lead that challenge?
H