I made my first bullion purchase yesterday 2 x 1Kg silver bars, I bought them from Adelaide exchange Jewelers for $996 each. One question I have is that some other brands sell for much more do you pay a premium price for these name brands and if so why?. The bars I purchased are stamped with the jewelers name and .999+ I was just wondering why the price difference. I am going back to get a couple more today along with some gold 1 oz bars.