I'm a fan of this project as well and like how they conducted the ICO (to limit people dumping once released) and the idea of the slumber score - a bonus for length of holding, which I think will decrease the amount of day/swing trading.
Missed the ICO, so I'm abit salty on that. With that being said, I think what turned me off from their ICO was the sheer number of people shilling their referral links on Twitter.