After 15 years on supermarket shelves, Dick Smith Foods has passed its use by date.
"It's a disaster, it's really sad, because we have the best food," Smith said.
"People stop me in the street all the time and say 'Dick, we love your foods, we support you' but most don't."
At its peak, Dick Smith Foods had a turnover of $80 million per year.
Today the range has halved and profits are shot.
Often cheeky but always upfront, Dick now concedes he can't compete because he pays Aussie wages and supports Aussie farmers.
"He can't continue to not make profits, so he has to close," radio host Alan Jones said.
"If the consumers chooses not to buy that and it's a little bit extra because it's Australian then there is no future and it's very sad."
The reality is Australians aren't supporting Dick Smith Foods.
Dick says only one in 25 shoppers buy one of his products and that is no longer enough to keep the brand alive.
"Virtually no one supports us because it's 30 cents dearer," he said.
Independent senator Nick Xenaphon has thrown his support behind the Australian icon.
"I'd like to see consumers rally behind Dick Smith, I'm going to go and buy a few dick smith products tonight," he said.
"It's really sad but you get to the point where you can't even employ our staff and employ the people in the factories that means it will be closed down," Smith said.
Dick Smith has previously donated more than $6 million in profits to charity.
https://au.news.yahoo.com/nsw/a/252...straits-aussie-household-brand-faces-closure/