According to a press release from coininvestdirect.com, the Noah's Ark coin is produced by a private mint in Germany. The coin obverse carries the hallmark LEV of the Leipziger Edelmetall Verarbeitung (Leipzig Precious Metals Factory). LEV and CoinInvestDirect certify that the metal used to mint the coin has met the standards established by the London Bullion Market Association.
The new coin is available in wholesale quantities of 20 and 500 coins. Orders for the latter quantity are supplied with a sturdy and convenient wooden storage box. According to CoinInvestDirect, other sizes of the new bullion coin are planned to be released in the near future. Coins in and ounce sizes will be available at the end of 2011, and large coins (5 oz., 10 oz., 1 kg., and 5 kg.) will be available in 2012.
Unlike other limited-issue commemorative coins that have been issued by Armenia since declaring independence in 1991, the Noah's Ark coin is being produced and marketed as a bullion investment. Thus, it is intended to compete with the United States Silver Eagle, the Canadian Maple Leaf, the Austrian Philharmonic, and other popular silver bullion coins marketed worldwide.
Recent economic turmoil affecting the United States and Europe has fueled an upward spurt in the market value of gold and silver. In the past two years, silver has surged about three-fold, from about $14 to about $40 per ounce, as investors and speculators attempt to profit from the uncertain economic and political climate. Precious metal coins have thus become popular vehicles for those who wish to shelter assets from the vagaries of the stock and bond markets.
The Central Bank of Armenia has the sole authority to authorize coinage on behalf of the Armenian government. Modern Armenian coins are struck mostly by mints affiliated with various European governments, under contract with the Central Bank. Within Armenia, new commemorative releases are typically available for sale at the "Numismatist" salon of the Central Bank headquarters in Yerevan.
In a departure from the usual arrangement, the Noah's Ark coin will apparently be available only from distributors in Europe. I contacted a collector in Yerevan who informed me that the Noah's Ark coin will not be sold in Armenia. "These coins are not available in Armenia," he told me, "because they are just investment coins, and there is no mechanism to sell and purchase these coins from the Central Bank."