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Interesting concept with 700,000 users. Launches in Aus next year.
https://www.acorns.com
[youtube]http://www.youtube.com/watch?v=iYZlnkRzhCQ[/youtube]
FortuneAcorns works by letting you connect your credit or debit cards (with a simple sign-up using your online bank credentials), and automatically rounds up the change from every purchase to add to your investment portfolio. You can choose between five different risk options, from aggressive to conservative, and watch how your investments are performing over time.
The slick smartphone app automatically invests its users money based on a funky formula is gaining momentum with young and first-time investors.
Opening and managing an investment account can be intimidating for a lot of people, but what if a simple smartphone app could take care of it all for you?
Acorns, a eight-month old smartphone app built for exactly that purpose, said Wednesday that it had raised $23 million in additional funding.
Acorns' app was designed to help people, especially first-time investors, get started in investing with small automated investments into a portfolio of exchange-traded funds, or ETFs, that the company selects and balances. Users link their bank accounts to the app, which then automatically rounds up the cost of all transactions to the nearest dollar, withdraws that spare change and invests it. For example, if you buy a coffee for $2.40, Acorns will take an extra 60 cents and invest it in an exchange-traded fund.
Acorns' two-pronged approach to making investing approachable by automating the process and incorporating a smartphone app is paying off with younger users. Of Acorns' 650,000 registered customers, 75% are under the age of 35, Cruttenden said.
Acorns' six portfolio options are designed with different risk levels, and are regularly and automatically balanced based on their performance. In recent years, other automated investment tools such as Wealthfront and Betterment have surfaced to offer investment management with little to no contact with human investment advisors. And an Acorns clone, Lawnmower, which invests in Bitcoin, the popular digital currency, launched last week.
The alternative is traditional brokerage firms, which can be intimidating and have high fees and minimum investment amounts Acorns' minimum is $5. Currently, Acorns charges a $1 monthly fee for accounts with a balance under $5,000, and 0.25% per year for accounts larger than that.
https://www.acorns.com
[youtube]http://www.youtube.com/watch?v=iYZlnkRzhCQ[/youtube]