It's amazing: an online collapse is going to happen. I've been predicting this since around 2011-2012.
The ebusiness world is over-inflated. Countless service-providers, over-advertising.
The main reasons why I think an online business collapse is going to happen:
1) overgrown competition: too many actors on the market are cannibalizing each other (any "idiot" can launch a blog and sell anything)
2) exposure is easier, anyone can have exposure: everyone is there, it's terribly difficult to differentiate and be different and stick your head out of the crowd
3) over-advertising affects the costs: publishers of ads earn less and less on ads they sell (affiliate publishers, ad sellers), but ads cost more and more for advertisers (precisely because the competition keeps increasing), this is unsustainable and will implode (imagine a stock market where stocks cost more and more and dividend yields are smaller and smaller)
4) launching an online business is VERY EASY today: everyone is doing the same thing, the offer is increasing, but the market itself is not increasing by the same pace: too many people are selling the same thing again and again to the same market
5) countless tools, instruments are helping online businesses (Google Analytics, Marketo, HubSpot etc.) and it backfires: every "kid" can learn to do it and thus, they affect the market (competition, prices, offers etc.), yet they don't necessarily add value to the market - it's easier to do the same thing, it's like playing video games
6) conversion rate optimizations are very sophisticated, optimizations help sales: it's much easier to make sales - everyone is doing this, but at some point everything tanks precisely because things are just going so well, after a pinnacle point, you just can't make more sales (even if you're Amazon.com), at some point you'll "hit the wall"
7) ebusiness is in a bubble: advertising, ecommerce... blogging, vlogging... it's a bubble (too much suffocating content, too many offers, variations on the same theme - too much to consume!), it's more greed-driven than hunger-driven: make something and try to make money on it, even if people don't need it: create pseudo-values, fool people into believing that they really need it - it will collapse
8) people are getting immune to ads: it's most visible when you study the CTR (click-through rates) and Conversion Rates (rates for sales/subscriptions/leads/etc.) - people click less on ads and they convert harder and harder - one thing everyone knows is that banner ads convert a lot worse than back in 2003
9) people keep installing "ad block" programs to block the ads from suffocating them
10) the digital market is saturated with everything: offers, discounts, products, advertisers, advertisements, publishers... it's full, there's a lot more of everything than anyone knows and you know what that means - abundance leads to lower value
...etc.
Online collapse. Not sure whether I should draw a parallel to the "dotcom bubble", but it's a bubble.
This is happening now.
Facebook could become the next MySpace...