Looks like it's going to be used in flexible electronics soon. This could be a huge growth area for industrial use of the metal considering that initial consumer demand for this type of technology is likely to be in a premium idevice type area allowing for use of more expensive materials.
http://www.techweekeurope.co.uk/news/silver-ink-solution-for-cheaper-faster-flexible-circuits-54967
http://www.techweekeurope.co.uk/news/silver-ink-solution-for-cheaper-faster-flexible-circuits-54967