Original news goes like these:
http://www.blic.rs/Vesti/Svet/261113/Evro-od-sutra-dobija-i-reklamnu-podrsku
I apologize for the language but i dint find full article in English , please use google translate for understanding the article.
OR:
''Euro tomorrow and get advertising support
Beta | 20 06th 2011th - 15:58 pm | Comments: 1
Support European currency exchange rate will no longer be exclusively monetary, thanks to a comprehensive advertising campaign to protect the euro this week, which runs the 50 largest companies of Germany and France, arguing that efforts by the European Central Bank President Jean-Claude Triea not enough.
The unusual time of the business elite require unusual action - according to the German "Handelsblatt" about 50 directors of the largest companies in Germany and France on Tuesday will be the site of French and German newspapers call for fire support for the euro.
The kind of advertising campaign corporate executives will participate representing a powerful economic force, with total revenues of 1.5 billion euros.
Among the participants of this little jevtinog or advertising project by the President "Siemens" Peter Lesser, managing director of "Deutsche Telekom" Rene Obermann, CEO of "Daimler" Dieter CETS, his colleague from BMW Norbert Rajthofer, Franz Ferenbah from "Bosch" and President of the European Consortium for the development of aircraft, military and space equipment (EADS) Louis Gallois.
"We call on politicians to take everything depends on them to ensure stability and competitiveness of the European currency. It is the future prosperity of Europe", according to a draft text of unusual advertisements.
Captains of German and French economies emphasize the merits of euros, calling him "a driving force in job creation and guarantee prosperity in Europe." Since the introduction of common currency of European companies have opened more than nine million new jobs.
Uniting in a chorus of advertising, company leaders have warned that debt crisis "threatens to destroy everything that has been created", which is urgently needed assistance to countries that have already fallen into a debt trap.
"Price return to a stable financial position is high, but the European Union and our common currency, no doubt deserves such investments," the CEOs of German and French corporations.
Advertising text ends in a pathetic tone - "The euro is a symbol of contemporary Europe. His failure will have dire consequences for the continent."
Analysts do not remember any examples where the business advertised organized a currency, but believe that the effects of such actions will be limited.
"Any positive headline used the euro, but their impact can not overestimate, because the fundamental factors that have caused the weakness of European currencies are simply appalling," he told Russian business daily RBK Daily FX strarteg European bank, who wished to remain anonymous . "
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