I don't think you can generalise as to the value of rolls over individual coins. In this case, I think the roll value would FAR outweigh the value of the individual coins because of the scarcity of the rolls rather than the coins. I can think of similar examples, particularly with regard to rolls of late date pre-decimal coins. It's not unusual for a roll of 40 1964 3d's to get $120 or $150. But break those suckers out and try to sell them individually or even in album pages and you're pushing excrement up hill to get a dollar each for them.
By the way I am dying to see pictures of the ends of this roll.
By the way I am dying to see pictures of the ends of this roll.