Interesting article. No Mike Maloney but it gets down to the chemical basics. Why do we value gold? Why of all the chemical elements did gold - an almost completely inert metal with limited industrial uses - come to be valued so highly? Read more: http://www.bbc.co.uk/news/magazine-25255957
"Gold is unbelievably beautiful." Almost every civilised society in earth's history have valued gold above just about anything else. I believe this is the reason.