Extraordinary clip that covers the team who worked on the social media campaign for the Libs at last election, describing the use of an avalanche of memes to drive the Shorten-Tax message (with the best ever slogan "the Bill Australia can't afford"). Watch from 32 minutes in for the meat of the matter Interesting also to view in the light of the distortion by the social media team of actual Labor policies - described in one of the YouTube comments as being "a social media firehose of attention-grabbing, emotion-manipulating lies". As in many areas, social media and the internet have moved too fast for law. A blitz of memes giving a 1.7 second message, reducing arguments and policy to an emotional response is hardly producing an election result from a population that has considered policies, proposals and political stances and come to a considered voting position. This may be the start of an argument against compulsory voting!