Sales techniques and tricks

Discussion in 'Markets & Economies' started by PM, Dec 4, 2014.

  1. PM

    PM Active Member Silver Stacker

    Joined:
    Sep 7, 2013
    Messages:
    401
    Likes Received:
    172
    Trophy Points:
    43
    Location:
    Australia
    PM, Dec 4, 2014
    #1
  2. mmm....shiney!

    mmm....shiney! Administrator Staff Member Silver Stacker

    Joined:
    Nov 15, 2010
    Messages:
    19,764
    Likes Received:
    5,128
    Trophy Points:
    113
    Apart from the awful grammar, suggesting that sales techniques are "tricks that make you buy something" is a long bow to draw. There is nothing fraudulent or deceptive about any of the sales techniques she has examined, and furthermore, no one forces you to buy something if you don't want it.

    I hope she sticks to graphic design and leaves the psychology of marketing alone.
     
    mmm....shiney!, Dec 4, 2014
    #2
  3. Revils

    Revils Well-Known Member Silver Stacker

    Joined:
    Jun 20, 2013
    Messages:
    1,043
    Likes Received:
    299
    Trophy Points:
    83
    Location:
    Australia
    "fresh baked goods- makes you think of buying home"

    Makes me feel like buying bread.
    I've got a marketing degree and I'd say the only 'trick' that works on me is playing shit loud music will ensure I never enter the store.
     
    Revils, Dec 4, 2014
    #3
  4. boston

    boston Well-Known Member Silver Stacker

    Joined:
    Jul 7, 2009
    Messages:
    3,889
    Likes Received:
    75
    Trophy Points:
    48
    Location:
    Australia
    LOL. :)
     
    boston, Dec 4, 2014
    #4
  5. Jislizard

    Jislizard Well-Known Member Silver Stacker

    Joined:
    Apr 7, 2011
    Messages:
    7,571
    Likes Received:
    738
    Trophy Points:
    113
    Location:
    Australia
    Yeah, I think a bit of that got lost in translation when it got dumped into an info graphic.

    A while back I read that if you wanted to sell your home then having a smell of fresh bread baking in the kitchen would encourage people to buy the place, or you could brew a fresh pot of coffee. Most people like coffee and bread but bread is the winner because even if you don't like coffee, most people like the smell of bread.

    Plus it covers other smells, damp, pets, smoke etc. Whereas if you plug in a glade air freshener people wonder what smells you are trying to cover up.


    plus infographic!? That's a bit of a stretch. It looks like a poster at a medical conference to me. I thought infographics were meant to display complex information in a way that could be quickly taken up using pictures instead of a thousand words.
     
    Jislizard, Dec 4, 2014
    #5
  6. renovator

    renovator Well-Known Member

    Joined:
    Jan 20, 2011
    Messages:
    6,988
    Likes Received:
    83
    Trophy Points:
    63
    Location:
    QLD
    Yeah im the same . Here in asia there is loud music everywhere .Then everyone is shouting to be heard over the music . Its a nightmare at times .Im sure they love noise & use it as mental stimulation . I call it mental torture :p: Sometimes its so loud the person serving you cant hear you properly .I have actually told them to turn the music down so we can discuss the product. "huh" , "what" & "sorry" isnt answering my questions lol. I avoid anything with loud music & just move along to the next store where you can actually talk to the sales people .
     
    renovator, Dec 4, 2014
    #6
  7. Naphthalene Man

    Naphthalene Man Active Member Silver Stacker

    Joined:
    Feb 25, 2010
    Messages:
    5,150
    Likes Received:
    7
    Trophy Points:
    38
    Location:
    Hunter Valley, NSW
    Red and yellow are meant to make you move faster - hence the mcdonalds colours.

    Department stores have hard surfaces along traffic areas eg lino/parquetry, and soft surfaces eg carpet amongst the merchandise to slow you down so the products can grab your attention and time.

    Or so I've read before.
     
    Naphthalene Man, Dec 5, 2014
    #7
  8. House

    House Well-Known Member Silver Stacker

    Joined:
    May 1, 2012
    Messages:
    9,527
    Likes Received:
    287
    Trophy Points:
    83
    Location:
    Stack City
    Degree in Marketing too and love all these subconscious "tricks" they engage in. Did some B2B for a while to practice NLP, power of suggestion, mimicking body language etc... Incredible results and fascinating insight.

    The boss said to get an unresponsive male to take a pitch card, he'd extend it a little lower to the crotch area so he'd instinctively put the hand out to protect himself. If they still didn't take it, he just swaps hands to get it that bit closer... They always took it the second time!
     
    House, Dec 5, 2014
    #8
  9. Jislizard

    Jislizard Well-Known Member Silver Stacker

    Joined:
    Apr 7, 2011
    Messages:
    7,571
    Likes Received:
    738
    Trophy Points:
    113
    Location:
    Australia
    I got a copy of David Ogilvie's book on advertising, or one of them anyway, fascinating stuff, though not directly related to anything I do. Know your enemy :)
     
    Jislizard, Dec 5, 2014
    #9
  10. Revils

    Revils Well-Known Member Silver Stacker

    Joined:
    Jun 20, 2013
    Messages:
    1,043
    Likes Received:
    299
    Trophy Points:
    83
    Location:
    Australia
    I only took marketing as my 2nd major because it was easy and brought my GPA up.
    *edit to add: and the girls that were in the course
     
    Revils, Dec 5, 2014
    #10

Share This Page