Kraftwerk founder Florian Schneider dead at 73. Florian Schneider, one of the founders of Kraftwerk, the German band that revolutionised pop music through its embrace of synthesisers and electronic beats, leading to a broad influence over rock, dance music and hip-hop, has died. He was 73. In a statement, the group said Schneider had died from cancer "just a few days" after his birthday, which was April 7. Founded in Düsseldorf in 1970 by Schneider and Ralf Hütter, Kraftwerk emerged as part of the so-called krautrock genre — a German branch of experimental rock that, among other things, explored extended, repetitive rhythms.