Back in the 80s "Do the Right Thing" was a catchy government ad to encourage people to put rubbish in the bin. Today "Do the Right Thing" seems to be some type of fuzzy modern-day persuasive propaganda. It's used as a type of pseudo moral doctrine to reaffirm the audience that "the right thing" shouldn't even be questioned, and that anyone not doing "the right thing" is, by default, doing something bad. Often "the right thing" is never actually detailed. It's assumed the audience will read between the lines and deduct exactly what "the right thing is". "Do the Right Thing" is extensively used by tax authorities, climate change proponents, banks and politicians. Some examples from the ATO: Businesses that deliberately don't do the right thing affect you too. These people cheat all Australian businesses that do the right thing. disadvantages Australians who do the right thing We take action against businesses that do not meet their Australian GST obligations so that those that do the right thing are not disadvantaged. Most people try to do the right thing. At the base of the continuum, clients have the desired attitude of being 'willing to do the right thing'. At the other extreme, clients have decided we continue to play that role in supporting the vast majority who are keen to do the right thing, but recognising where we focus more on the needs of the 95% who are willing to do the right thing We understand most NFPs want to do the right thing and look to us to provide easy to understand advice and guidance We are supportive of those organisations that do the right thing. Given that most people are willing to do the right thing, we need to recognise and reward this with a lighter touch experience We know that most people do the right thing. To keep a level playing field for small businesses who do the right thing, we take stronger action against people We know most small businesses are trying to do the right thing – but not everyone is paying the right amount of tax Most Australians want to do the right thing, but we are seeing mistakes ATO officers will be available to help those that are trying to do the right thing. We recognise the majority of taxpayers do the right thing, but where we see deliberate tax avoidance behaviour we will act. Do you believe in fair competition? Businesses that deliberately don't do the right thing affect you too The banks: Climate change: "Choosing not to do business with companies that threaten the health of the planet is everyone's basic right. It's a way to get business to do the right thing, because we are all accountable."