They are playing a bit of catch up to some other Bullion Companies. KJC have been accepting bitcoin for a few Months now. Those that don't accept it will lose business. It's a good move as changing bitcoin to fiat and then using fiat to buy bullion is not cost effective. You effectively pay fees twice on your bitcoin transactions doing it that way. Buying direct with bitcoin is a game changer for me, I will go with the ones that take it for sure.